Set Square prices by markup or margin

Not by itself. When a seller asked for automatic markup on the Square Community (opens in a new tab) in April 2025, a Square moderator pointed them to the feature request board. Another seller suggested using Excel formulas on an exported catalog.

CatalogRoute does that math for you. Square stores the unit cost and the price (opens in a new tab) of each variation as separate fields, and the pricing rule works out a new price for every row from its cost. You'll find the pricing rule under Settings on the Review step.

Markup multiplies the cost. Margin is the share of the price you keep after paying the cost. A cost of 6.00 at a markup of 1.5 gives 9.00, which is a 33% margin. The same cost at a 40% target margin gives 10.00.

In the same pricing rule, pick End in .99 under Rounding. End in .95 and End in .00 are there too, and rounding never takes a price below cost.

Never lower a price keeps your Square price whenever the rule would set a lower one. If a supplier has raised prices, read what to do when a supplier raises prices.

Something else? Contact us

• Square bulk price update

  Change prices on many items in one import

• Supplier CSV to Square

  Map a supplier's columns once and reuse them

• Update existing Square items

  New supplier costs on items you already sell

• Read the guides

  Short fixes for common Square import problems.